The system that should have already existed.
Tara Taxi isn’t trying to be the next ride-hailing app!
It’s a response to real frustrations: missed rides, disconnected systems, rising costs, and drivers being pushed to the edge, and so on.
It’s a response to real frustrations: missed rides, disconnected systems, rising costs, and drivers being pushed to the edge, and so on.
This platform is a practical rebuild, not just for riders, but for drivers, taxi firms, and councils too.
It's built on trust, fairness, and proper local control.
What is Tara Taxi?
Tara Taxi reimagines transportation with fairness at its core. Not just another booking platform - we're building a better system from scratch.
We stand for transparency, fair rates, and community focus. Every ride strengthens an equitable transportation ecosystem.
No surge pricing. No algorithmic nonsense. No data games.
- Council-approved fares
- Honest subscription benefits
- Clear payment options
- Local authority involvement
- Built for real-world needs
It's a platform, not a takeover.
Our Mission, Vision & Values
We're rebuilding the taxi and phv industry from the ground up! Fair, transparent, and driven by the people who make it move.
1
People First
Drivers, riders, and communities are at the heart of every decision we make.
2
Local Control
Councils shape the standards. We provide tools that support their vision, not replace it.
3
Fairness & Respect
Every ride matters. Every person deserves dignity, clear communication, and fair compensation.
4
Purposeful Progress
No hidden fees. No algorithmic games. Just honest service with technology that serves people.
5
Ownership & Opportunity
Drivers and taxi firms can own shares. Councils access insights. Value stays where it’s earned.
6
Our Promise
We promise a better ride for everyone.
No hidden fees. No games. No exploitation.
No hidden fees. No games. No exploitation.
Just honest service, fair pay, and a system built to empower.
Whether you ride, drive or lead,
Tara Taxi is here to serve you!
Drivers Deserve Better!
Fair Commission
Start with commissions between 15–20%, with a goal of reducing to 0% over time!
Driver Voice
Your experience and insights help shape our platform. We value your expertise and feedback.
Transparent Pricing
No hidden fees or surprise deductions. What you see is what you earn.
Work
Choose your preferred work zones and set your own rota.
Know it all
Earnings & expense tracking built in.
You're the spotlight
Visibility based on distance, rating, and availability, not payment tiers.
The platform is here to support your work, not exploit it!
Riders Too! You’re in Control
Choices
Choose your ride type and see driver details before you book.
Preferences
Set preferences like music, quiet mode, or driver gender.
No Card?
Cash payments available for verified profiles.
Transparent Pricing
Transparent pricing based on council tariffs.
Family
Built with kids, parents and grandparents in mind.
And Much More
Full ride history, real-time status, proper safety measures, etc.
A better experience, built around you!
Taxi Firms – Stay Modern Without Losing Control
Manage
Register vehicles and assign drivers. Manage documents, contracts, and renewals.
Contracts
Handle recurring work like school or private contracts.
Track
Track complaints, ratings, and fleet performance in one dashboard.
Too Many Bookings?
Send overflow jobs to your pre-approved backup drivers or back into the central system and still earn.
Dispatch
Integrate your current dispatch system or adopt ours. Either way, it's a win.
Automation
From dispatch to driver records, Tara handles the back office, so you can focus on what matters most: your people and your passengers.
Your firm. Your rules. Smarter tools!
Councils Have Tools, Not Headaches
Manage
Review and approve drivers, firms, and vehicles from one dashboard.
Tariffs
Set and adjust tariffs, wait time rules, and passenger thresholds.
Real-time Data
Access real-time ride data (with no personal details exposed).
Track
Export reports and flag high-risk patterns.
Visibility
Gain full visibility, without having to micromanage.
Insights
Spot trends, identify gaps, and make data-backed decisions to improve transport in your area.
Respect for local rules is baked in from the start!
Arrive Happy, Knowing You're Supporting Fair Taxi
Community Impact
Every ride supports local drivers and contributes to a fairer transportation ecosystem in your community.
Safety First
Ride with confidence knowing drivers are valued professionals who take pride in their service.
Reliable Service
Dependable rides when you need them, with drivers who are committed to quality service.
Partner with Us for Local Economic Growth
Economic Benefits
Support local jobs and keep transportation revenue within your community, strengthening the local economy.
Safer Streets
Professional drivers and transparent operations contribute to reduced congestion and improved road safety.
Data Insights
Access valuable transportation data to inform urban planning and mobility initiatives in your area.
Be First to Experience Fair Taxi
Join the waitlist
Sign up to be notified when we launch in your area
Get early access
Early subscribers will receive priority access
Enjoy the benefits
Experience transportation that puts people first
Be Part of the Change, From Day One!
Crowdfunding Coming Soon
£150K
Funding Goal
For our first city launch
100%
Of funds
Directly to tech, legal, and driver onboarding
1st
City launch
Help us prove this works
Why It Matters
People-Powered, Not Investor-Driven
Tara Taxi is backed by belief, not Silicon Valley or hedge funds. We're building for communities, not shareholders.
- Put drivers in control
- Give councils real oversight
- Ensure safe, fair rides
- Support local communities